Featuring 15 new designs in various colours, the campaign is fronted by Fyza Kadir and Whulandary Herman, draped in exclusive pieces from LARNEY
Following up on the success of LARNEY's previous Aidilfitri collections, we take it up a notch this Raya season with a new collection named REGAL RAYA. With a glossy campaign fronted by two of the region’s most celebrated women, Fyza Kadir and Whulandary Herman, Regal Raya is a lavish affair with high-quality tailoring fit for a fashion royalty. Fyza and Whulandary, known not just for their beauty and style, but also their strength representing the modern women of today are the perfect choice as campaign stars – making them the most elegant LARNEY muses to date.
This year, LARNEY makes a triumphant return with some of our most celebrated pieces such as Lockdown Kurung, Reborn Kurung Riau and Rebirth Kaftan, injected with new refined colours and designs for that luxurious take. Staying true to the aesthetics of LARNEY that is known for our feminine and sophisticated creations, the Regal Raya collection unveils the brand’s glamorous twist on silhouette play with a touch of nostalgia.
According to Zura Zabidi, the Managing Director of LARNEY, “We have 15 new designs to choose from this year ranging from the simple such as the caftan and kurung Kedah, to the more dramatic and and modern look which has become our house signature. Something to look forward to this year are exciting new pieces, for instance, the pleated baju kurung pesak, kurung Pahang and the high neck abaya”.
“The choice of using Fyza Kadir and Whulandary Herman to front this campaign encapsulates the spirit of this whole collection. They are not just known for their beauty and grace, but their confidence in successfully juggling between their career and personal life. I have always admired their strength, tenacity and resilience in approaching life challenges; and are perfect choices to represent the soul of Regal Raya. Plus they both looked stunning in every pieces that came from this collection”, quips Zura.
Featuring a wide array of fabrics from rich satin silk and comfortable cotton to exquisite neat pleats, exclusive prints and premium embroidery, each handpicked by our MD from all over the world. “It’s a well thought out collection and a love letter from LARNEY to all our customers, both old and new. The collection is carefully curated with a fashion royalty in mind. The impeccable tailoring, fabric choices and immaculate detailings speaks of the attention being put to this year’s Raya collection; and I am proud to say that this has to be our best one yet. It is a dream of mine to elevate our traditional wear but maintain the elements of comfort, elegance and style. I believe we have managed to achieve this with Regal Raya” says Zura.
With prices that start from RM199 to RM689, the pieces can be obtained from our website. For those preferring the more physical and intimate experience, you may visit LARNEY’s showroom in Ampang, Isetan KLCC and Setia City Mall.
]]>
KUALA LUMPUR, 22 March 2021 - Following up on the success of last year’s Aidilfitri collection, Larney takes it up a notch this Raya season with a new collection named INTO THE LIGHT by LARNEY. With a glossy campaign fronted by two of Malaysia’s most celebrated women, Deborah Henry and Fyza Kadir, the message of the collection is a continuation from 2020’s theme but with a lot more hope, optimism and buoyancy for what the future may hold.
Staying true to the aesthetics of LARNEY that is known for their feminine and sophisticated design, the brand also named each of its Raya looks with uplifting monikers such as the Recover Lace Kurung, Rebirth Caftan, Relive Lace Kebaya, Recreate Kurung Kedah, Rebalance Pareo Kurung and Revamp Puffed Kurung. According to Zura Zabidi, the brand founder of LARNEY, “We have 20 new designs to choose from this year ranging from the simple and the lockdown crowd favourite such as the caftan and kurung Kedah, to the more dramatic and and modern look such as the tulle mini kurung which is the house signature”.
INTO THE LIGHT by LARNEY is divided into two segments. The first being LARNEY’s introduction of its new and fresh looks that came with new silhouette. The second segment comprises of previous popular looks but with new colours, for example the Lockdown Kurung has now been intriguingly renamed as Lockdown 2.0 Kurung. “The choice of using Deborah Henry and Fyza Kadir to front this campaign encapsulates the spirit of this whole collection. They are not just known for their beauty and grace, but their confidence in successfully juggling between their career and personal life. I have always admired their strength, tenacity and resilience in approaching life challenges; and are perfect choices to represent the soul of INTO THE LIGHT by LARNEY”, quips Zura.
Featuring a wide array of fabrics from rich satin silk and comfortable cotton to exquisite laces and embroidery, Zura believes that INTO THE LIGHT by LARNEY will resonate with women out there especially with its positive nuances. “It’s a message of hope from LARNEY to all our customers, both old and new that we are in this together. We have been supporting each other throughout the bad times, and as things gets better it is very important for us to keep the positive attitude going. This is also in line with the spirit of Ramadan and Syawal. In order to fully embrace the beauty of Aidilfitri, one must first practice abstinence during the holy month of Ramadan. The pandemic has given us much lesson to learn from and we must take these experiences and let it rejuvenate our body and recharge our mind into being better human beings. And with LARNEY this Syawal, you will be doing all of that looking fabulous!”, says Zura.
With prices that start from RM379 to RM689, the pieces can be obtained from the website and for those preferring the more physical experience, you may visit LARNEY’s showroom in Ampang, Isetan KLCC and LARNEY’s stand-alone store at Setia City Mall.
By Jiman Casablanca
]]>Of course, everything is affordable and comfortable to your liking!
Whether you're ready to answer a zoom-call meeting or cleaning up your house, having essential pants at the ready will always make getting dressed less of a headache. It doesn't matter if you have been all about skirts your life, our reasons will have you change your outfit game in no time. Ahead are among the top favourite items that you need to add into your wardrobe year-round.
#1 Julia Flared Pleated Palazzo
This volumize palazzo pants has been the ultimate fav since day 1. Designed without a lining that it wouldn't be see-through even under a bright sun. Opt for fitted top to give your body the hourglass appeal.
To shop, click here.
#2 Layla Flared Palazzo
Among the latest pieces in LARNEY's family, you will feel the comfiest in this one. You will love the wrinkle-less effect of this cotton fabric of Layla.
To shop, click here.
#3 Laura Satin Pants in Olive
Loving the prints? Of course! Even better, we created this new set in people's favourite satin silk. It feels so light on skin and you will feel comfortable in it, regardless the weather.
To shop, click here.
#4 Daphne Printed Satin Pants
So you are a fan of black and prints. Here, we have just the perfect one for you. Introducing the Daphne Printed Pants, our latest design to the Daphne family. The one-of-a-kind prints is definitely a head-turning point that will make you a stunner, even just for a grocery run.
To shop, click here.
#5 Daphne Satin Pants
Minimalist yet so chic that looks good when being paired with almost anything. Imagine pairing it with a white shirt for that effortless chic look for working from home. Major love!
To shop, click here.
]]>