LARNEY PRESENTS ‘REGAL RAYA’ - TARGETING ALL STYLISH LADIES WITH ITS EXQUISITELY FEMININE AND GLAMOROUS DESIGN FOR RAYA 2022 COLLECTION
Featuring 15 new designs in various colours, the campaign is fronted by Fyza Kadir and Whulandary Herman, draped in exclusive pieces from LARNEY
Following up on the success of LARNEY's previous Aidilfitri collections, we take it up a notch this Raya season with a new collection named REGAL RAYA. With a glossy campaign fronted by two of the region’s most celebrated women, Fyza Kadir and Whulandary Herman, Regal Raya is a lavish affair with high-quality tailoring fit for a fashion royalty. Fyza and Whulandary, known not just for their beauty and style, but also their strength representing the modern women of today are the perfect choice as campaign stars – making them the most elegant LARNEY muses to date.
This year, LARNEY makes a triumphant return with some of our most celebrated pieces such as Lockdown Kurung, Reborn Kurung Riau and Rebirth Kaftan, injected with new refined colours and designs for that luxurious take. Staying true to the aesthetics of LARNEY that is known for our feminine and sophisticated creations, the Regal Raya collection unveils the brand’s glamorous twist on silhouette play with a touch of nostalgia.
According to Zura Zabidi, the Managing Director of LARNEY, “We have 15 new designs to choose from this year ranging from the simple such as the caftan and kurung Kedah, to the more dramatic and and modern look which has become our house signature. Something to look forward to this year are exciting new pieces, for instance, the pleated baju kurung pesak, kurung Pahang and the high neck abaya”.
“The choice of using Fyza Kadir and Whulandary Herman to front this campaign encapsulates the spirit of this whole collection. They are not just known for their beauty and grace, but their confidence in successfully juggling between their career and personal life. I have always admired their strength, tenacity and resilience in approaching life challenges; and are perfect choices to represent the soul of Regal Raya. Plus they both looked stunning in every pieces that came from this collection”, quips Zura.
Featuring a wide array of fabrics from rich satin silk and comfortable cotton to exquisite neat pleats, exclusive prints and premium embroidery, each handpicked by our MD from all over the world. “It’s a well thought out collection and a love letter from LARNEY to all our customers, both old and new. The collection is carefully curated with a fashion royalty in mind. The impeccable tailoring, fabric choices and immaculate detailings speaks of the attention being put to this year’s Raya collection; and I am proud to say that this has to be our best one yet. It is a dream of mine to elevate our traditional wear but maintain the elements of comfort, elegance and style. I believe we have managed to achieve this with Regal Raya” says Zura.
With prices that start from RM199 to RM689, the pieces can be obtained from our website. For those preferring the more physical and intimate experience, you may visit LARNEY’s showroom in Ampang, Isetan KLCC and Setia City Mall.